Precaución a tu familia: Spanish PSA Inspired by Day Laborers, Goes Up in Bus Shelters Across the City

Along with announcing the upcoming CicLAvia on April 15, Los Angeles Mayor Antonio Villaragosa introduced at a press conference in McArthur Park the Spanish-language Bicycle Safety Public Service announcement. The PSA was inspired by the ideas from day laborers.
At the press conference to announce the fourth CicLAvia, a Spanish-language Public Service Announcement for bicycle safety, the first of its kind in L.A., was also introduced.
“PRECAUCIÓN: Tu Familia También Usa La Bicicleta” or Precaution: Your family also uses the bicycle was a message resulting from a collaboration with City of Lights Volunteers and day laborers. The image for the PSA was created by artist Aaron Kuehn and will be installed in bus shelters across the city. There was also a 60-second video PSA, produced by Jordan Melograna, that will eventually be cut down to 30 seconds for possible broadcast on television. You can find the 60-second video online by clicking here.
“It’s a new way of developing PSAs on the grassroots level,” said Andy Rodriguez, a City of Lights or Cuidad de Luces organizer. “Low-income representation is really important for all of us.”
The message for the Spanish-language PSA was created and chosen with the help of day laborers from the Central American Resource Center, Instituto de Educacion Popular del Sur de California, and volunteers at City of lights and Bici Digna. Los Angeles Department of Transportation printed the bus shelter posters and some have already been installed.
It was important for the day laborers to help create the message, said Jose Roberto Veliz, a day laborer organizer for CARECEN, because it would be a message they know they could connect with. Read more…













