The area of South Los Angeles designated as a Promise Zone encompasses Historic South Central, moves east along important rail and bus corridors to the Crenshaw District. Source: Slate-Z
If at first you don’t succeed in winning the Promise Zone designation from the Obama administration, try, try again.
Wait – scratch that.
If at first you don’t succeed, take the initiative to change the federal government’s understanding of urban poverty. And along the way, commit to laying the foundation for long-term cross-sector collaboration on behalf of your community, regardless of whether you win the grant.
Yes, that’s much better.
And it’s a winning formula, if the announcement that South Los Angeles was named one of five urban Promise Zones yesterday is anything to go by.
The designation is a game-changer with regard to a community’s ability to access federal funding. While it does not come with an outright guarantee of federal money, it makes the process of accessing aid much easier by boosting the competitiveness of grantees’ funding applications. The added preference points given to applications from 2014 Promise Zone awardees Hollywood, East Hollywood, Koreatown, Pico-Union, and Westlake have yielded 42 new grants for a total of $162 million over the past two years. And by feeding into a coalition of cross-sector community-based organizations, educational institutions, and city agencies working together to tackle the root causes of multi-faceted problems, the wisdom goes, the dollars will bounce a little harder within the community and make the social infrastructure a little more sustainable.
A Promise Zone designation also comes with a dedicated federal staffer that will help a grantee navigate the grant funding landscape. Because HUD works in partnership with 17 other agencies on Promise Zone programs, that staffer is essential in making grantees aware of the opportunities for funding that are out there and sorting out which will help the grantee further its goals for the community. Five full-time AmeriCorps VISTA members will also be assigned to the grantee to offer technical assistance and build capacity.
Although it is a federal program, Deputy Secretary of Housing and Urban Development (HUD) Nani Coloretti told the slew of elected officials, educators, and non-profit representatives gathered at Los Angeles Trade Tech (LATTC) for a breakfast celebration of the announcement Monday morning, the Promise Zone program aims to take its cues from communities.
It’s a claim that seems to have been borne out in this latest round of applications.
When members of the South Los Angeles Transit Empowerment Zone (SLATE-Z) collaborative sat down to ask themselves why they had been passed over as a Promise Zone in 2015, they were prepared to believe the problem originated on their end. Many had been bitter about South L.A. being ineligible to participate in the first round of competition for a Promise Zone designation the year before* and, in response, had declared they would aggressively pursue the designation in the second round. They submitted a strong proposal that year, but it still failed to score very highly with HUD. Was the proposal lacking focus? Had they been unable to convince HUD that South L.A. could thrive? Was it that HUD was reluctant to award a second Promise Zone to L.A. – a designation that lasts ten years – so soon after awarding the first?
Nope, the collaborative members were shocked to learn when they came together for a debrief. The fault seemed to lie with the way the federal government conceptualized urban poverty.
South L.A.’s own brand of poverty, marked by overcrowded housing, underemployment, and high rates of homelessness, apparently wasn’t scoring well when held up against expectations modeled on poverty seen in cities like Detroit (where high vacancy rates and high levels of unemployment are the norm). Out of five possible points on the housing section of the application, South L.A. had scored a “1.” The same was true with jobs.
The information galvanized the collaborative. Read more…