Tonight, Freewaves will present its newest Out the Window series, Long Live LA, at a special screening at ForYourArt on Wilshire Boulevard in Mid-town. A full calendar placement can be found at the bottom of this post.
Out the Window is a collaborative effort between Freewaves and Transit TV. Videos produced by L.A. County based artists are collected by Freewaves and broadcasst for free on Transit TV. As such, Long Live L.A. will air 2,000 times every hour on buses throughout L.A. County for literally millions of viewers.
Using a variety of styles, narratives, images, and music, the artists have created a total of 35 original videos addressing the issues of heart disease, obesity, mental health, lead poisoning,and overall wellbeing. From Feb. 17 through March 31, the videos will be broadcast hourly on more than 2,000 LA Metro buses throughout Los Angeles County, reaching an estimated one million Metro riders daily.
“Our country’s public health crisis has received a lot of attention in the traditional media, yet the problem continues to get worse,” says Anne Bray, executive director of Freewaves. “We thought that artists could bring a fresh perspective to these issues and reach people in a way that conventional PSAs and news stories do not.”
The participating artists are: Mel Chin, Yoshua Okón, Poli Marichal, Ann Kaneko, John Jota Leaños, and The Here and Now (Paolo Davanzo and Lisa Marr of the Echo Park Film Center). Long Live LA is funded by a grant from the Robert Rauschenberg Foundation. You can view more videos from Long Live LA on vimeo.
Last year, Streetsblog took part in Out the Window, with a video promoting the Iconic Wilshire Corridor CicLAvia.
THIS IS YOUR HEART by Poli Marichal from Freewaves on Vimeo.
What: Screening, reception and panel discussion for Long Live LA video series
Speakers:
- Anne Bray, executive director of Freewaves
- Gilda Haas, founder of Dr. Pop and SAJE
- David Sloane, professor at the USC Price School of Public Policy
- Artists Ann Kaneko, Poli Marichal, Paolo Davanzo and Lisa Marr
When: Thursday, Feb. 20, 7-10 p.m.
Panel discussion begins at 7:30 p.m.
Where: ForYourArt, 6020 Wilshire Blvd.
