Garcetti to Mobility 21: We’re Planning for the Next Measure R Campaign


Video provided by the Office of Mayor Eric Garcetti

This morning, Eric Garcetti delivered a video message to the 1,000 attendees of Mobility 21’s 12 Annual Transportation Conference. The Mayor, in Washington D.C. to try and raise more funds for local and regional transit projects, stressed some familiar themes: America Fast Forward, Great Streets, Measure R…

But what grabbed my attention was about 20 seconds of text that may serve as the unofficial public kickoff for the next transit expansion ballot initiative campaign. Until there’s a more formal name, let’s call it Measure R++

This is why my first action as mayor was to call together a meeting of regional mayors from across the county to discuss the issues of future development. One common theme that emerged from that gathering back in August was that we desperately need more transportation investments. Currently, all the cities across L.A. County are submitting their ideas for investments as part of another transportation investment ballot initiative. These efforts will ultimately expand our transit system while at the same time increasing planning efforts to deliver vibrant neighborhoods across our transit network.

After the near miss last year, Garcetti is seeking to harness the ideas and power of L.A. County’s mayors to drive the next push. 2008’s Measure R changed how Los Angeles thinks about transportation and is largely responsible for the construction boom throughout the region. 2012’s Measure J wasn’t quite as inspiring and just missed. Will a new project list, combined with some project acceleration, make Measure R++ the next game changer? We’ll just have to wait and see.

  • wildstar

    I think there needs to be more outreach with the next measure to counter disinformation groups like the Bus Riders Union. In such a tight vote, every vote matters.

  • wildstar

    I think there needs to be more outreach with the next measure to counter disinformation groups like the Bus Riders Union. In such a tight vote, every vote matters.

  • Oh, boy. This will be a bit of a pandora’s box. My latest rule of advocacy I’ve coined is it is hard to divide a pie when there is a pie and a half of demand aimed at it. Yikes! And I agree with wildstar that a better campaign is called for. I think maybe the passage of R made some folks complacent about the magnitude of the challenge that passing J involved. Plus timing issues with the Governor over his concerns about J perhaps complicating his Prop 130 effort forced the effort for J to be at a wild gallop pace and it is amazing with all that how close it still came within a whisker of meeting the 2/3’s requirement.