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Metro, City, Get Serious About Funding CicLAvia
Posted By Damien Newton On November 14, 2012 @ 10:35 am In Antonio Villaraigosa,CicLAvia | 5 Comments
(Editor’s Note: The City Council passed the motion on Friday, November 16, 2012, making the allocation final.)
At today’s City Council Transportation hearing , a Memorandum of Understanding between the City of Los Angeles and CicLAvia will be vetted publicly for the first time. At the request of the Mayor’s Office, Metro designated $950,000 of Transportation Development Act  funding to the City of Los Angeles and CicLAvia (the organization) to cover the cost of the next two CicLAvias, tentatively planned for April and June of 2013.
Of course, the City Council must approve the memorandum so the new funding isn’t 100% assured. But for now, CicLAvia and the Mayor’s Office are hoping they have an agreement that will help the city move forward with two new events and CicLAvia the organization transition from scrappy and efficient non-profit to a more professional and permanent organization.
“This new funding would enable Los Angeles to continue to this new tradition and give hundreds of thousands more Angelenos the opportunity rediscover their city,” writes Mayor Antonio Villaraigosa in a statement.
For the city, the TDA funding allows them to cover their end of the cost for the spring and summer events. In the past, Los Angeles was mixing together a mesh of private and grant funds to pay for CicLAvia. For CicLAvia the organization, the funding will allow them to compensate staff at a professional level and bring on new fundraisers to increase the organization’s capacity both as an event planner and advocacy group. Aaron Paley, a member of the CicLAvia steering committee, says CicLAvia is not satisfied with this government grant and hopes to match Metro and the City’s investment.
In 2010, CicLAvia raised $150,000. The next year it nearly tripled to over $400,000. This year the organization raised $600,000 so far.
“We’re very excited, and this is a chance to grow our impact,” says Paley of the government investment. “We think of this as more than here’s a day in the year, we feel we’re having an impact beyond the CicLAvia day itself. We’re building alliances for active transportation and all the different parts and resources that are working to make Los Angeles a more interesting place.”
Traditionally, CicLAvia has been held six months apart, one in mid-October and one in mid-April. As part of this grant, CicLAvia is promising two events just two months apart. Paley promises that one of the CicLAvias will feature a completely different route from the East Hollywood/Mid-Town to East L.A. route that served as the backbone for all of the previous events. They weren’t ready to announce the new route just yet, but when they are ready you’ll be able to read all about it at Streetsblog.
Paley and the CicLAvia team hope to expand CicLAvia in both the number and geographic area of events. “It’s our hope to one day have monthly events,” he added. But for 2013 the goal is to expand from two to three as a minimum.
But it’s not just about the events anymore. Paley notes the “alliances for active transportation” that have formed in South L.A., Boyle Heights and other parts of the city and county where CicLAvia is trying to take root. CicLAvia has become not just a rallying cry for livable streets activists, but also a way to introduce people to cycling, other parts of their city or even their own community.
“I’ve heard so many stories from Angelenos who dusted off their old bikes in the garage for the first CicLAVia, who took public transit to get to the second one, and who discover a new part of LA during every event,” adds Villaraigosa.” Now Angelenos are not only using bikeways and public transit, but they’re advocating and getting involved, too.”
For Villaraigosa, the June event will likely be a bittersweet one as his administration terms out on July 1. CicLAvia has been a major part of the administration’s second term and it seems almost fitting to hold one last one in its last days.
Article printed from Streetsblog Los Angeles: http://la.streetsblog.org
URL to article: http://la.streetsblog.org/2012/11/14/metro-city-get-serious-about-funding-ciclavia/
URLs in this post:
 Image: http://la.streetsblog.org/wp-content/uploads/2012/05/CicLAvia.jpg
 today’s City Council Transportation hearing: http://ens.lacity.org/clk/committeeagend/clkcommitteeagend3079663_11142012.pdf
 Metro designated $950,000 of Transportation Development Act: http://clkrep.lacity.org/onlinedocs/2012/12-1593_RPT_CLA_11-07-12.pdf
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