You can blame “not looking out” only so much when it comes to traffic deaths.

http://www.youtube.com/watch?v=75GuzsGzoP0

http://www.youtube.com/watch?v=v_AMEYsBxZA

http://www.youtube.com/watch?v=LqyajuxwnRM

http://www.youtube.com/watch?v=UQEboDzE-qE

http://www.youtube.com/watch?v=8AjkgD_EAEg

http://www.youtube.com/watch?v=fhV5O-it9kY

http://www.youtube.com/watch?v=5J58i_qbQxY

http://www.youtube.com/watch?v=9wJue7HHieQ

http://www.youtube.com/watch?v=vGOXEi4_q4o

http://www.youtube.com/watch?v=OsHL30Z60kg
http://www.youtube.com/watch?v=FScaJSTP4e8
http://www.youtube.com/watch?v=yVBfMMMUsGs

http://www.metacafe.com/watch/620946/the_faster_the_speed_the_bigger_the_mess/

and for the science nerds:
http://www.youtube.com/watch?v=BpZRxo3EWAc

Like SoapBox points out above, the car is moving too fast.

Say LADOT, why not run some of these P.S.A.’s? All it would cost would be the licensing and some editing to add in your logo. Oh, I forgot, you wouldn’t want to paint the automobile in a bad light; and none of you would have the balls.

http://www.youtube.com/watch?v=75GuzsGzoP0

http://www.youtube.com/watch?v=v_AMEYsBxZA

http://www.youtube.com/watch?v=LqyajuxwnRM

http://www.youtube.com/watch?v=UQEboDzE-qE

http://www.youtube.com/watch?v=8AjkgD_EAEg

http://www.youtube.com/watch?v=fhV5O-it9kY

http://www.youtube.com/watch?v=5J58i_qbQxY

http://www.youtube.com/watch?v=9wJue7HHieQ

http://www.youtube.com/watch?v=BpZRxo3EWAc

http://www.youtube.com/watch?v=vGOXEi4_q4o

http://www.youtube.com/watch?v=OsHL30Z60kg
http://www.youtube.com/watch?v=FScaJSTP4e8
http://www.youtube.com/watch?v=yVBfMMMUsGs

http://www.metacafe.com/watch/620946/the_faster_the_speed_the_bigger_the_mess/

Why not point out that there is too much parking, blocking the view of motorists and of pedestrians so that they are unaware of each other.

Why not point out that the speed of the motorist is inappropriate for a “shared street” environment. In one shot, the car is a half car length away from the little girl, in the next shot it hits her at full speed, fast enough to send her flying.

If this motorist lives in the neighborhood, why the speed? If this motorist doesn’t live in the neighborhood and is just shooting through as a short cut, it’s at the expense of the community.

If the target audience is children, the message is clear, but it’s not for children.

If the target audience is motorists, the message is foggy.

Missed opportunity!

“Slow down and drive a speed appropriate for the environment! Anticipate children in a residential community and quit using our neighborhoods as cut-throughs to your too-big, too-far non-local home.”

All this says is, “watch the road for jaywalking kids that dart out into traffic”; not that a driver can really do anything about such a situation.

An excellent PSA would have show a distracted or speeding driver blowing through a red light or ignoring a pedestrian in a crosswalk with the same results. That is something drivers can actually prevent!