Comments on: Ad Nauseam: What Are You Implying, Chase?

By: calwatch

calwatch — Fri, 17 Apr 2009 21:46:43 +0000

As far as I’m concerned, if Chase can give me money for opening a checking account ($100 last December), I’m happy. From watching their ads on TV, I think they are trying to be positive. The bicyclist looks like he is doing this recreationally, and is in pretty good shape, not a fat slob who got his car repossessed. The other auto oriented billboard is the one that says “Sorry we just got here. We got stuck in traffic.” with the Chasemark ™ in the rear view mirror.

By the way, anyone who bought Jack in the Box stock after Jack was hit by a bus ended up beating the Dow by 5%. Despite all the hand-wringing from Damien and the commenters, the Jack in the Box campaign was extremely successful and cemented Jack in the Box as the fast food choice among young adults. Let’s see how well Chase stock does after this ad. I think it will do pretty well.

By: Will Campbell

Will Campbell — Thu, 16 Apr 2009 23:27:23 +0000

It’s all too clear. In this mid-recession, post-stability world ChaseFormerlyWaMu clearly understands the pain of Mr. Silhouette there, he of previously repo’d car, who can’t even afford new innertubes for the Huffy he had to buy from KMart, that he’s now forced to lug around in faux cyclo-cross style.

Or it could be even worse: the bright light beyond him is the beam of a search light from a cop car lighting him up and catching him in the act of stealing someone else’s Huffy.

Either way though, never fear ChaseFormerlyWaMu is here to help. With a car loan. Or bail. Thank gawd they’re here. Thank. Gawd.

By: David Pulsipher

David Pulsipher — Thu, 16 Apr 2009 21:30:48 +0000

what the hell does this mean?!?! i’ve seen it too. does it mean that because we’re bicyclists, we are some how poor money managers?

or, if we had better banks, we wouldn’t be relegated to slummin’ it on two wheels?

chase is just another corporation, shooting fish in a barrel. pick on the easy target, the person who bicycles for transportation. cause Lord knows… we want everyone to feel sorry for us.

my associate contacted chase’s media department who responded:
“hey, i ride an expensive mountain bike.”

corporate empathy!

By: browne

browne — Thu, 16 Apr 2009 16:07:14 +0000

I think they are reaching out to the car community. I have seen this new reach out to the “alternative” community. Ads where people have tattoos or lots of piercing and the bank is like, “hey we want your money too!”

Now if it was implying you’re broke and you need some money come with us I would think it would be done differently. I’ve never seen the bank reach out to people because they thought they were poor or couldn’t afford a car. At least not like that.

Ads tend to reach out to people who they think are not as affluent with real people, so those people definitely know its them they are talking to. This ad seems a bit too glossy for that demographic (I’m not saying it’s right I’m saying that’s just what I’ve seen.)

But who knows…it does look like he’s carrying the bike like it’s a burden or something, maybe its appealing to the new broke hipster.

________________________________________________________________________
“You’ve lost your artsy job. You’ve moved back in with your parents. You are now carFREE owing to that repo. There are some things when you don’t have money you just can’t do anymore, but now that you don’t have the burden of rent and a car or health insurance or dignity, it’s time to celebrate with getting back into debt again. Your mom paid off that other credit card bill right?”

There are some things without money you just can’t do any more, for the rest there’s Mastercard (if you get your dad to co-sign.)

Browne