UK Campaign Drives Home the Cost of Reckless Driving

Warning: Graphic video

On the heels of TA’s report on the human toll of driving too fast, we bring you this highly disturbing ad from the UK Department for Transport’s THINK! campaign, showing the difference a few miles-per-hour can make when it comes to avoiding a collision. Ideally material like this (Australia has a similar PSA) would be part of a required curriculum for American drivers — not to mention police, prosecutors and lawmakers, who all too often seem just as unwilling to draw connections between the act of reckless driving and its consequences.

But we probably shouldn’t expect to see this brand of reality TV on US airwaves anytime soon. Instead we get crash test dummy cartoons and spots like this new Acura commercial — motorist-centric, sanitized and disconnected from the grim truth of auto-inflicted violence.

In the same vein, though cast in a more suburban context, is this equally disturbing Irish ad, offering a real-world antidote to ubiquitous car-maker "Just you and the open road" propaganda.

Video: anacarol80/YouTube

  • God. How did they produce that ad? It looks so real . . . but it can’t be actual footage. . . can it?

    The Irish ad linked in the text would certainly garner complaints if it were aired in the U.S.. But at least people would be watching.

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