“Stuck in That Congestion? I Got One Suggestion: Use a Bike Rack”

Watch this instructional video from the Transit Authority of River City (that’s Louisville, Kentucky), and trust me, you won’t be able to dislodge the chorus from your head for days. I never thought of bus-mounted bike racks as the stuff of infectious music videos, but I was wrong — egregiously wrong.

Active Living by Design has the full story on this stroke of marketing genius, produced after a survey revealed that many young women in Louisville wanted to use the bike racks but didn’t know how. A follow-up vid on bus etiquette is in the works.

Any chance this starts some sort of viral trend that extends all the way to New York City Transit’s PSAs?

  • There is far too little Public-Transit-based Rap music in the world today.

    “pull it down, put it up, put it on, then you’re done!”

  • It’s a cool video and will do a lot of good. Unfortunately the kid (at 48 seconds into the video) puts his bike on backwards. The arm thing is supposed to go on the front tire, not the back one… oh well.

  • I LOVE this. I’m gonna go listen to it again.

    And further to Joe’s comment: The kid also puts his bike on the front rack which is a bit of a faux pas when the back slot is open because that will make it a bit awkward for the next cyclist attempting to stow his ride.

    I know the argument in the kid’s defense is his size might not make him able to get his bike in the rear slot, but still: fill the back slot with another bike before yelling action at the kid.

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