Car Buyers Pick Their Poison: Free Gun or Free Gas

car-ad.jpg

With Detroit increasingly desperate to unload inventory, one Missouri car dealership seems to have struck gold with a special promotion: Buyers get a $250 coupon towards either a gun or gasoline. The offer comes from Max Motors, a small dealership south of Kansas City that has slapped the image of a grimacing cowboy wielding two pistols all over its website.

Max Motors owner Mark Muller claims sales have quadrupled since the offer took effect. But in this case, the high price of gas seems not to be influencing consumers’ decisions. Most takers are opting to pack heat, reports Reuters:

Every buyer so far "except one guy from Canada and one old guy" has elected to take the gun, Muller said. Muller recommends his customers select a Kel-Tec .380 pistol. "It’s a nice little handgun that fits in your pocket," he said.

When asked by the bloggers at Wheels why drivers choose guns over gas, Freakonomics co-author Stephen J. Dubner explained that most consumers prefer their prizes to come in the form of an optional purchase — the gun — rather than a necessary purchase — the gas. "For many coffee-drinking New Yorkers, an equivalent may be the choice between $250 grocery money and an espresso machine," the blog says.

Of course, the analogy doesn’t run very deep. According to the Centers for Disease Control, guns were responsible for 30,694 deaths in 2005, and motor vehicles caused 45,520. You can say this for the latte-sipping elite — the CDC reported no deaths by espresso.

  • Everybody knows rednecks carry guns so they can kill minorities.

  • i hate everything about max motors

ALSO ON STREETSBLOG

Kalashnikovs for Clunkers: The Next Stimulus Plan

|
In case you don’t qualify for the federal Cash-for-Clunkers rebate program, Mark Muller of Max Motors in Butler, Missouri, has an offer you might want to consider: get a free AK-47 with a new truck. The dealer, whose motto is "God, Guns, Guts and American Pick-Up Trucks," says that sales have doubled since the promotion […]

Assembly Passes Two “Buy Here Pay Here” Reform Bills

|
There are few side-effects of America’s Car Culture as ugly as the proliferation of Buy Here Pay Here car dealerships.  These businesses serve as both car dealership and lender, preying on people of lesser means or bad credit with a (real or perceived) need to have access to a car.  The dealerships make their profits […]

Undocumented Immigrants Can Get Drivers Licenses, New Regulations for “Buy Here Pay Here” and Other News out of Sacramento

|
In addition to the mixed news on legislation impacting bicyclists, Governor Brown acted on many other pieces of legislation that will have a direct impact on transportation planning and public safety. Governor Signs Law Allowing Undocumented Immigrants to Obtain Drivers Licenses Perhaps the most controversial action the Governor took last week will allow many undocumented […]