London’s Very Cool “Look Out for Cyclists” Ad

Watch out LADOT and your Watch the Road Campaign. Here comes Transport for London with a new bike safety advert called, Do the Test.

Have you done it yet? You'll spend the first minute or so having absolutely no idea what any of it has to do with traffic safety or cycling. But stick with it. It's worth it.

Rhys Thom at The City Fix points out the web-savvy sophistication of TfL's effort:

Story Originally Filed by Aaron Naparstek